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Pamela Walshe
Founder | Executive Director
Pamela founded The LoVVe Project in 2020 in response to COVID-19 to provide fresh food support and essential hygiene supplies to neighbors in SE Denver.
Pamela is a hands-on leader, working across all aspects of the organization from grant writing and fundraising to hauling food and greeting families at our markets.
Prior to The LoVVe Project, Pamela had a 20 year career in User Experience in financial services.
She earned her BA in Anthropology and Masters degree in Information Management & Systems from UC Berkeley.
In her spare time you can find her in the garden or walking Denver’s great parks with her husband Gerry and beloved pups Fritz and Fiona.
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Barb Archer
Board President
Barb has been with The LoVVe Project since 2022, and enjoys working with our great team of volunteers helping our families receive fresh food and essential hygiene supplies.
She is a Denver native and long-time resident of the Virginia Village neighborhood, recently retiring from a 33 year career with the Denver Police Department.
In her spare time you can find her walking her happy dog Retta, gardening, and giving back to her community.
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Gricelda "Gigi" Martinez
Board Member | Translator & Cultural Advisor
Gigi has been with The LoVVe Project since its inception and has developed relationships with many of our LoVVe Project families for nearly 5 years.
She is one of the first friendly faces greeting families at our market events. As a bilingual English and native Spanish speaker, she provides a critical line of communication for our Spanish speaking families.
She also guides our selection of foods and supplies to ensure they’re appropriate for the audience we serve.
Gigi is also a proud sales associate at Nordstrom, sharing guidance on cosmetics and fragrance with customers.
In her spare time she loves cooking and exploring Colorado with her family.
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Joel Vasquez
Board Member | Program Operations @ Ellis Elementary School
Joel is the Office Manager for Ellis Elementary school. Joel goes beyond his role as an administrator, helping to connect families to much-needed resources, including The LoVVe Project.
Joel’s team at Ellis sets up our fresh food markets and ensures a positive and welcoming experience for all families receiving food support.
Joel is passionate about sports and loves coaching teams and helping children find their potential and confidence through soccer and football.
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Judith Cassel-Mamet
Board Secretary
Judith is an artist and educator. She retired from teaching at Englewood High School and the University of Denver and currently offers art workshops independently.
She has been passionate about volunteering in the community for decades and was a mentor at East High School for 15 years.
Judith finds joy volunteering for the LoVVe Project since handing one family a box of fresh produce is the most direct and impactful way to uplift the world, one box at a time. -
Board Treasurer
NOTE: As of Feb 5, 2025, Our Board Treasurer has requested that her name and photo be removed from our website to avoid being targeted as a Federal Employee. The description below has been anonymized to protect her identity.Our Board president has lived in the Virginia Village neighborhood of Denver for over a decade and loves the positive impact that The LoVVe Project has on the local community.
She has a background in accounting and finance, as well as experience in entrepreneurship. She earned a BS in Accounting/Business Administration from a school that she does not wish to identify in order to protect her privacy.
In her spare time you can find her at home with her partner and pets, likely gardening, cooking, or cheering on the Denver Nuggets.
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